fokiless.blogg.se

• VICE MEDIA INSTALL

"The creative opportunities within the metaverse are hugely exciting and as we're already helping brands navigate this new space it makes sense to have an office there ourselves," Grubak said, citing the fact that Virtue Futures launched Coca-Cola's first NFT last year as an example. "The arrival of Vice Media Group allows its borderless creative workforce to come together virtually for the first time in Decentraland." "The brief we gave BIG was to present something that is pushing the boundaries of physical constraints," he said. Read: Roar to open Meta Space studio to design property in the metaverseĪccording to Grubak, Viceverse enables the brand not only to establish its presence in the metaverse but also to explore what work is possible beyond the boundaries of the physical office. Viceverse is Vice Media Group's first metaverse workplace and adds another dimension to the company's existing offices in 25 countries across the globe. Other businesses have already set up camp in Decentraland, including architecture and design studio Roar which announced that it had bought two plots of land for a showroom in the digital world earlier this year. Virtual office designed to go beyond traditional limitsĭecentraland, which houses the office, is an open-source meta world where people create unique avatars to represent their physical selves. "It will also serve as a launchpad for digital field research into the sociology of digital communities," he added. "The space showcases a range of digital experiments, and has plenty of hidden extras for curious explorers - including a direct route for young creatives to reach a selection of highly acclaimed global Meta-Mentors," explained Grubak. Employees in the new headquarters can conduct meetings and collaborate with colleagues from around the world. Vice's metaverse headquarters will be used for virtual projectsīIG designed the workspace to look like a white building with an undulating facade, with multiple levels that can be accessed via a central tunnel. "Teams can experiment with NFTs, Decentralised Autonomous Organisations (DAOs) and Web 3.0, applying insights directly for brands eager to make an impact," he added.

VICE MEDIA INSTALL

Smith's aspirations to become the biggest media company in the world attracted such investors as Disney, Fox and the private equity firm TPG.Ī New York Times article that recounted allegations of sexual harassment and a culture of "male entitlement" led Smith resign as the company's chief executive in 2018 and move to an executive chairman role."It's an extremely organic building, we can install an entire floor in a day so we see it as an experimental playground and canvas on which to build," Grubak told Dezeen.

It rose to prominence alongside its provocative co-founder, Shane Smith, who built his media empire from a single Canadian magazine. Vice is among a group of fast-rising digital media ventures that once commanded rich valuations, as they courted millennial audiences. The broadcaster now distributes Vice's programming in Greece, Romania, Serbia, and in the Balkans. Vice's assets include Vice Studios, the studio behind the Oscar-nominated documentary "Flee," and Pulse Films, the studio behind the show AMC show "Gangs of London" and Spike Jonze's "Beastie Boys Story" on Apple TV+.Īntenna Group, a privately-held media and entertainment company with a presence in Central and Eastern Europe, has been in partnership with Vice in 2014. The New York Times reported the Antenna Group interest earlier on Friday. Group Black could not immediately be reached for comment.

Vice declined to comment and Greece-based Antenna Group did not respond to a request for comment.